Leverage is a powerful word in business as it is in all aspects of life!
It means to take a small initial investment and turn it into a very high return. In business it’s most advantageous to keep this concept in the forefront of your thoughts as it will multiply your actions 10 times over. Leveraging creates more for your time and effort with less time and effort and in the long term will create high yields whether it be in the number of clients you have, the sales you make or the bottom line of increased cash flow.
If you are giving a presentation, do not stop there expecting sales to follow. Many times the customer/client has to get to know you over time to develop that relationship of trust and reliability. Give your presentation and while you are there offer them the opportunity to sign up to attend another program you will be presenting in the very near future, have a upcoming group session they can participate in, or give them an easy way sign up to receive your newsletter. This will give you additional ways to get in front of a prospective client and let them get to know you better.
